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CEO Message


At Pinowell, we believe that true innovation begins with nature. By harnessing the unique properties of New Zealand Pinus Radiata bark, we are committed to developing high-value raw materials and applications that contribute to human health and well-being.
Our mission is not only to create eco-friendly and sustainable solutions, but also to share them with the world through continuous research, reliable partnerships, and global collaboration.
As we grow, we will remain true to our values of trust, responsibility, and innovation, striving to become a company that benefits both people and the environment.
Thank you for your continued support and interest in Pinowell.
Sincerely,

CEO_JI SUN MUN
CEO 'JI-SUN MUN' HISTORY 2012~2025
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·    2025   Founded PINOWELL, a cosmetics company                
                           specializing in Radiata pine-based products (2025)

·    2024
Carbon Materials and Fiber E​ngineering
Jeonbuk National University 
– Ph.D. in Engineering (2021–2024.02)
​
Excellence Award in Research Publication, 
Graduate Student Research Challenge, 
BK21FOUR Project, Jeonbuk National University (2022)
·    2021
Master’s Degree in Carbon Fiber Engineering, 
Jeonbuk National University
​– Master of Engineering (M.Eng.) (2019–2021.02)
​
Poster Presentation Excellence Award, Fall Conference, 
Korean Wood Science & Technology Society (2019)
·    2019
Transferred to Clothing & Textile Department, 
Jeonbuk National University 
– Bachelor of Science (B.S.) (2017–2019.02)

Grand Prize, 
3rd ACE Practical Competency Certification Program, 
College of Human Ecology, ​
National University (2017)
·    2016
Studied Clothing & Fashion Design, 
College of Human Ecology, 
Korea National Open University (2015–2016.02)
​
Academic Excellence 
– President’s Award, Jeonbuk National University (2016)
·    2012
Attended Starkville High School, 
MS, USA (2010–2012.05)
Enrolled at Savannah College of Art & Design, GA, 
USA (2012.09–2012.12)
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In the heart of a warming world, the shade beneath a pine tree offers a cool, refreshing escape. 
Inspired by this natural sanctuary, 
Under the Pine brings the same relief to dry, thirsty skin. 

Our products harness the power of pine bark extract 
(Pinus Radiata), delivering not just moisture, 
but functional benefits that soothe, protect, 
and rejuvenate—like an oasis in the desert for your skin.

PinoWell Mission
​
Advancing skincare through natural research, sharing K-Beauty worldwide, 
and contributing to a sustainable future
  • K Beauty
  • RND
  • ESG

The results of our research are integrated 
into K-Beauty philosophy and technology, delivering premium products 
to people worldwide for healthy and beautiful skin.


PinoWell develops innovative skincare solutions 
that protect the skins natural health through research 
on New Zealand Radiata pine bark and other natural functional ingredients.

We contribute to the environment by recycling resources such 
as pine bark which would otherwise be discarded, 
while practicing sustainable management and social responsibility, 
aiming to be a brand trusted by all.

PinoWell Founding Motivation


Unlocking the Potential of Nature

At Pinowell, we discovered the unique value 
of New Zealand radiata pine bark, rich in functional compounds 
such as proanthocyanidins and flavonoids. 
Recognizing its broad applications in pharmaceuticals, 
health supplements, and cosmetics, 
we set out to create differentiated, high value-added products 
from a resource not yet fully commercialized worldwide.

Commitment to Sustainability and Global Growth

With increasing global demand for eco-friendly, 
naturally derived ingredients, we are dedicated to 
delivering competitive raw materials and innovative applications. 
Through a stable supply chain and strong partnerships with raw material suppliers,
Pinowell strives to strengthen regional research capacity
while advancing into the global bio-healthcare market.

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